Buy Better.
Wear Longer.
CLIENT: LEVI’S
AGENCY: AKQA
ROLE: SENIOR ART DIRECTORINSIGHTMade to Last.
Levi’s, known for their durability and staying power, have been a wardrobe staple for generations. This legacy of longevity is not only timeless; it is a timeless contribution to sustainability.
IDEAA Lifetime of Their Own.
AKQA and production company Megaforce turned this unchanging truth of longevity into an emotive tale, telling the visual story of a single pair of 501 Levi’s® as they gracefully age from the 1960s to the present day. The 501s are the icon in every passing story, transforming with each new owner and finding a new purpose.
